Welcome back to The Ultimate Guide to Book Blogging! If you’ve never been here before you can catch up on previous posts in the series here.
I have a confession to make. I hate Facebook. It’s the social media platform that takes me the furthest outside of my comfort zone. The privacy settings in particular are baffling. It seems you never know exactly what’s going to pop up on your profile page at any given moment. I hardly ever use my personal Facebook profile anymore, but my page is indispensible, whatever my foibles about the network as a whole. Facebook is my second largest source of social media traffic, even before Twitter, so it’s pretty important to the overall health of my blog.
When to Post on Facebook
Facebook is a much slower-paced network than Twitter, which means you don’t have to post as often. I generally post once every business day, for a total of five posts a week. A study by Adobe revealed that Facebook posts get the most engagement on Fridays, with Thursdays coming in a close second. In other words, when people are bored at work and can’t wait for the weekend, they turn to Facebook for a distraction. According to a study by Buffer, you can post up to twice a day before engagement levels start to drop off, so if you’re going to double up on posts, do it on a Thursday or Friday.
[bctt tweet=”A #BookBlogger’s Guide to #Facebook | @parchmentgirl37″]
I strongly recommend using a social media automating service like Buffer to schedule your posts in advance. Buffer is great because it calculates what time of day your posts receive the most engagement and schedules them accordingly. Buffer is also free, so you can’t go wrong by giving it a try.
What to Post on Facebook
As we talked about last week, the primary purpose of Twitter is to start conversations and share content from diverse sources. The primary purpose of Facebook, in my opinion, is to showcase your content. I rarely post links to other websites or blogs on my Facebook page. I either post new content from my blog or recycle old content from my archives. I only post articles from other websites (usually giveaways from Book Riot that I think my readers will like) when I don’t have anything else to post.
There’s no law against posting external content on your Facebook page, but generally speaking I think there’s an expectation that the bulk of your posts will be related to your own blog or business.
Make the Most of Your Facebook Page
Setting up a Facebook page is pretty straightforward, so I’m not going to go into detail about that here, but what most people don’t know is that you can embed your other social media profiles–Twitter, Pinterest, Instagram, etc. in your Facebook page using an app called Woobox.
Woobox allows you add tabs to your Facebook page for each of your social media accounts. Your profile will be embedded directly within the tab, allowing Facebook fans to easily follow, like, retweet, and share your Twitter, Pinterest, and Instagram posts without ever leaving your page. Best of all, it’s free!
Networking with Facebook Groups
I avoided Facebook groups for a long time until I figured out that they could actually be a great source of camaraderie and support from people in the blogging community. My favorite group is Build a Bookish Business, which was founded by Ashley of Nose Graze. (She also has a great list of Facebook groups for bloggers.) When I’m dealing with self-doubt about something related to my blog, I turn to the ladies in this group, who are always ready to offer support, solid advice, and a listening ear.
Facebook pages are pretty low-maintenance compared to other social media outlets, but they can yield a lot of traffic. So as much as I may dislike Facebook as a whole, there is definitely a place for it in my blogging life.
Questions? Leave them in the comments below!
Check out The Ultimate Guide to Book Blogging for more tips and tricks on how to become a book blogging wiz!