Welcome back to The Ultimate Guide to Book Blogging! If you’ve never been here before you can catch up on previous posts in the series here.
I love Goodreads. It’s the only social media platform where I feel truly at home. Goodreads isn’t like Twitter or Facebook or Pinterest or Instagram. I use those social media platforms primarily because they help me improve the performance of my blog and make more money. I use Goodreads because it’s just plain fun and it gives me a chance to authentically connect with book lovers from all over the world. Here are five ways you can make the most of Goodreads.
1. Make Friends
If you were to receive a random Facebook friend request from some sketchy looking guy in Germany (happened to me once), you would probably ignore it. It would probably seem a little bit creepy. On Goodreads, things are a little different. Books have a way of bringing people together and similar reading habits make friends of people in disparate cultures, age groups, political backgrounds, etc. Unless you have your profile set to “private,” it’s not uncommon to receive friend requests from strangers all over the world.
I also send out friend requests to anyone whose shelves look interesting. Goodreads has a pretty low daily limit on how many people you can friend in a single day, so I try to make it a habit to regularly browse through friends’ friend lists to find new people to introduce myself to. I have found so many amazing bloggers this way.
2. Join Groups
Joining groups is a great way to really become involved with the broader Goodreads community. Some groups are informal and some are more structured, like a real life book club. Check out the Goodreads groups portal to find groups that fit you.
3. Publicize Your Blog Posts
Goodreads is a very minor source of traffic to my blog, but I still use it to publicize my blog posts for a couple of reasons. First, it’s super quick and easy, and second, any incoming links are a good thing. To post a link to your latest blog post, simply click on “add a general update” on your home feed page.
Unlike other social media sites, you don’t have to upload a photo to go with your post. Just include title of your blog post and a shortened version of the link. To grab the shortlink to your post, simply go to your WordPress dashboard, click on “posts,” select the post you want to link to, and hit “Get Shortlink” under the title near the top. Then copy and paste.
4. Publicize Your Giveaways
As I mentioned before, Goodreads isn’t a great source of traffic, but there is one exception to this. It’s a great place to publicize giveaways. To post your giveaway, go to Community → Events → Add an event. Fill in the form and then invite all of your Goodreads friends. Unlike posting a general status update, which will only be seen my people in their home feed, an event invite will send a notification to each and every one of the friends you send it to.
5. Have Fun
Last but not least, have fun! I don’t think Goodreads is a place to strategize. It’s a place to relax, unwind, and connect with people who share a love of books. That can sometimes result in increased traffic, but most of all it will result in closer ties and even friendships with your readers and fellow bloggers.
Questions? Leave them in the comments below!
Check out The Ultimate Guide to Book Blogging for more tips and tricks on how to become a book blogging wiz!